Reader how would you feel if you never had to worry about where your next project was coming from?

I've worked with hundreds of award winning creatives over the last 10 years and 90% of them struggle with one thing:
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Lead generation

(If you can't be bothered to read the whole email, here is the solution)

Most of them are still relying on word of mouth and referrals.

It's a great sign that clients find you valuable, but it's not a sustainable way to grow a business.

I don't know about you, but when I hit a dry spell, it feels stressful. When I'm stressed, I don't do my best work.

I take on clients I know I shouldn't. I lower my prices and I say yes to additional amends.

The good news is, there's a way to fix this, once and for all.

The even better news is that it doesn't require you to spam everyone on LinkedIn with automated messages.

It doesn't mean you have to spend hours positing on social every day or build your personal brand.

It certainly doesn't involve spending hundreds on paid ads.

It just requires you to find a handful of people in your network that already have the trust and attention of your ideal clients.

Most founders are constantly trying to get attention and build trust from scratch, but that takes way too much time and energy.

A faster, simpler way is to borrow trust and attention that already exists.

Ok Matt, sounds great but how the hell do we do that?

I'm glad you asked Reader

You use something I call the Partnership Playbook™
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It's one of the most underrated strategies I know and I've personally used it to generate hundreds of warm inbound leads for my business.

Over 50 creative founders have done the same.

Last month I recorded a workshop with Chris Do in LA breaking down the Partnership Playbook step by step.

It turned into a full 2 hour masterclass that we probably could have charged hundreds of dollars for.

As Chris is so generous with his content, he decided to put it on The Futur Youtube Channel for free

You can check out the full masterclass along with the workbook here:

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My only request is that if you found it valuable, please share it with someone that is talented but still struggles to generate inbound leads consistently.

Speak Soon

Matt Essam